Impulse Buying

An impulse purchase or impulse buy is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. When a person is this way, they spend a lot of money. A person will continue to buy and buy more things eventually. Some people tend to do this because they feel the need to feel good about themselves, or either because they feel they have to have everything they see that they want. In some occasions, people just buy things to be up with the fashion designs. It becomes out of control and eventually they will have alot of bills to pay. There have been some situations where people cannot pay for all the things they buy and they will go to jail or get the things taken away from them. Others are able to pay for the things they buy, but may have some difficulty on getting the money because they also have other bills to pay not just for their credit cards. It is best that people control themselves and stop being so impulsive when they go shopping.